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Digital designer.
Illustrator.
Something else.

Hello!

My name is Joana and I am a communication designer with experience in creating and editing digital content, and a passion for the world of creativity.

I enjoy communicating ideas clearly and visually, and I find motivation in the challenge of transforming concepts into something simple and effective — and creating, whether on paper, on screen or by sharing with others.

My process is fueled by the pleasure of learning something new every day, of transforming ideas into images and seeking visual solutions to complex problems, as I believe that good communication brings us closer, inspires us and transforms what surrounds us.

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Porto, Portugal

From pencil to marker, from Paint to Photoshop, from digital tablet to iPad, from the smallest projects and sketches to the most elaborate works, everything served as a process for who I am today in the field.Sometimes it's not easy to follow a single path when there are a thousand and one styles that attract and inspire us. But it's this pursuit that makes it all the more exciting.



What I bring to the table:

Skilled in Ps, Ai and Id
Creative Problem Solving
Dedication, Responsibility and Reliable
Willingness to Learn
Board Games

Ready to build something amazing?

Joana F Bastos's portfolio, 2025


#01

Jardim da Pini's Logo

2023 | Rebrand - Logo design for the Jardim da Pini store, "Pin's Garden"Rebranding of the visual identity created in 2015, as a way to modernize the brand image and align with the client's vision.Jardim da Pini is a store that produces and uses succulents and other species in Portugal.The client wanted an image (mascot) inspired by the Pinipons of the 1990s and Japanese design, with a "kawaii" (cute) style.__Jardim da Pini's STORE

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#02

Manual de Identidade Visual - DPAPN

2022 | Rebrand - Logo design for DRAPN, "..."Text



#01

IceBreaker

2023 | Question generator/game, "IceBreaker"IceBreaker is a question generator with over 400 questions across various categories, allowing you to share and create impactful connections through random questions and unexpected answers.The platform is currently fully in Portuguese.__ICEBREAKER

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#02

Eye2Map, website



#01

Desamparo

2019 | Illustrated fanzine, "Helplessness"Final result of the master's project, on the theme "narcissistic mother and the damage caused to her child".The final object is a fanzine, which presents the child's path from the mother's gestation, until the moment when s/he is freed from it. Accompanying each illustration is a random word that represents a characteristic of a narcissistic mother. Ironically, the word "amparo" (meaning "protection/support") refers to the name of the narcissistic mother who inspired the project and its title: "Desamparo" ("helplessness").The drawings were worked with graphite pencils, where different elements were drawn on different sheets. The separation served to later work the illustration to be printed in risography, in two colors.__DISSERTATION

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#02

Article: A violência invisível das mães narcisistas

2021 | Illustrations for an article in the Público newspaper, "The invisible violence of narcissistic mothers"(Four) Illustrations published in the article about narcissistic mothers, in the newspaper P2/Público, on August 22, 2021.Article by Patrícia Noronha._______ONLINE ARTICLE

Article: Como é que eu vou pedir ajuda a um hospital, se o abuso acontece no hospital?

2023 | Illustrations for an article in the Público newspaper, "How am I supposed to ask a hospital for help if the abuse happens in the hospital?"__ONLINE ARTICLE

Studies:

(Five) Illustrations published in the article on sexual abuse in hospitals, in the newspaper (paper) P2/Público, on June 12, 2023.Article by Cláudia Marques Santos. Side note: This article was nominated for the European Press Prize 2024, in the research category, being considered one of the five best journalistic works in Europe in 2023.

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#03

Copo de Leite, Mancha de Café

2017 | Picture book, "Glass of Milk, Coffee Stain"Children's book written by me in 2014, and was reused in this project to create an illustrated editorial project (2017). The story includes a second story inside, written by the writer's character.


Story time

Drawing, always been present

With an architect for a father and a preschool teacher for a mother, drawing materials surrounded my space from a young age. Whether it was drawing on walls, painting from my mother's fashion magazines, or watching my father's drawings, my taste for them developed.

For fun

● 2018 | Comic, "Submergir" (Submerge)

● 2019 | Illustrations, "Diário Visual" (Visual Diary)



INTRO

Some personal projects and exhibitions carried out over the years, with emphasis on the continuous work with the theme "narcissistic mothers", in order to support the victims of this still invisible reality.


#01

Filhas/os do Desamparo

For victims of narcissism

Since 2020 | Personal project, "Child of Helplessness"Experimental work/studies done during the development of the master's project, on the theme "narcissistic mother and the damage caused to the child", illustrating the child's suffering.After this experimental project during my master's dissertation, a succession of projects related to the topic of "narcissistic mothers" began. The project, called DESAMPARO (Helpleness), presents a collection of projects I developed on the topic of "children of narcissism."The projects are dedicated to victims of narcissistic parents, aiming to help combat this (still) invisible reality in our society.__PROJECTS

An invisible reality.

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#02

Olhos são...

2018 | Work for exhibition, "Eyes are..."In the specialization project in illustration I got to work with the "eye" theme, where the objective was to explore a metaphorical understanding of the organ.This was my final work of “Olho” (eye), to be exhibited at the Rectory of the University of Porto, in may 2018.__PHOTOS (1) | PHOTOS (2) | PHOTOS (3)

Studies, exploration of ideas:

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#03

GlitchView

2015GlithView comes from a work proposal in the area of Multimedia Art, where I would have to propose and develop a project related to audiovisual.With the help of a programmer - João Bispo - was developed a program that creates glitches in images: "GlitchView". In the final presentation, the images created with the program were also used in a virtual reality viewer for the Android platform.__BLOG


Joana F Bastos /_ Gallery

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Graphic Design

Design UI

Illustration

Projects / Exhibitions


● 2017 | Illustrations, "O Rei Chuva" (The Rain King)

● Digital drawing, 2018: